Barber Shop, Spa & Salon Marketing Strategies

Use email to increase appointments, product purchases and referrals. Here you‘ll find content ideas, examples, tips and success stories from salon and spa businesses like yours to show you how.

Ideas for Your Next Email Campaign

Share new and popular services and products and their benefits to encourage clients to book an appointment.

Send along seasonal styling tips, specials, and trends to inspire clients to change things up.

Announce a health and beauty workshop to get clients in and drive product sales.

Promote limited time deals on products and services when clients provide a referral.

Share before and after photos of client hair, nails, and makeup at the salon/spa, weddings, proms, or other events.

Salon and Spa Marketing Strategy Downloadable Guide

See how to put them to work

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Template Design Tips

Get visual inspiration & tips to help you create emails that get opened, read, and clicked.

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A subject line that provides a sneak peak at the best content in the email encourages recipients to read more.

From email address that professionally represents your organization.

Previewing your email on a mobile device for quality ensures maximum reach and engagement.

Logo and brand colors lets recipients quickly recognize the email is from a business or person they know and trust.

Short copy makes it easy for recipients to gain interest and increase the likelihood they will read the whole email.

One call to action for each message telling recipients exactly what you want them to do will help reach your marketing goals.

A single column ensures your email can be easily viewed on a mobile device.

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Organizations like yours love the results they see with Constant Contact

“[Constant Contact] has definitely been the easiest way to reach people. If we have a slower day and know that we want to reach local people, we can create a quick email and get at least a few calls right away. ”

Christine Copertino, Allegria Spa

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